REVIEW · FRANKLIN
Jack Daniels Smooth Distillery Tours Shopping and Barbecue
Book on Viator →Operated by Super Shuttle Nashville Tours & Travel · Bookable on Viator
A day in Lynchburg can feel like two things at once: shopping gold and Southern comfort. This 6 hours 45 minutes private outing rolls you past the sights, schedules multiple snack-worthy stops, and even includes a small sip of Jack Daniel’s No. 7 for adults, all with private transportation. The big win for me is how it bundles the small-town stops together, including the famous Jack Daniel’s-themed cake and a proper BBQ meal at Miss Mary Bobo’s; one key consideration is that you may need to pay extra for the actual Jack Daniel’s distillery tour or tastings once you’re there, since entry and wine tasting are not included.
I also like that you get a plan with set stop times and a vehicle marked with a Jack Daniels sign for pickup, which makes the day feel smooth instead of stressful. If you get a driver like Diane, you can also expect a friendly, thoughtful vibe and helpful guidance at each stop, even when the shopping and dining are the main event. Just keep your expectations aligned: this is more like a guided day of stops than a guaranteed, fully ticketed distillery experience.
In This Review
- Quick Take: What Matters Most on This Day Trip
- Price and Logistics: A Private Day, Not a Fully Ticketed Distillery Tour
- Pickup That Actually Helps: Finding Your Van and Starting Smooth
- Stop 1: Downtown Lynchburg Winery (30 Minutes)
- Stop 2: Lynchburg Distillery Time for Shopping (2 Hours)
- Stop 3: Jack Daniel’s Lynchburg Hardware and General Store (1 Hour)
- Stop 4: Lynchburg Cake and Candy Company (30 Minutes)
- Stop 5: Miss Mary Bobo’s Restaurant and the BBQ Comfort Factor (2 Hours)
- The Included Jack Daniels Pour (0.5 ml) and What It Means for Your Day
- Drivers and the Human Factor: Diane’s Name Comes Up
- Accessibility and Comfort: What to Know Before You Show Up
- Who This Tour Fits Best (And Who Should Skip It)
- Should You Book This Tour?
- FAQ
- How long is the Jack Daniels Smooth Distillery Tours Shopping and Barbecue?
- What does the tour cost per person?
- Is pickup offered, and how do I find the vehicle?
- What is included in the tour price?
- Is the Jack Daniel’s distillery tour ticket included?
- Is lunch included at Miss Mary Bobo’s?
- Are wine tastings included?
- Is the tour wheelchair accessible?
Quick Take: What Matters Most on This Day Trip

- Private, air-conditioned ride that keeps the day easy, with pickup from your area using a Jack Daniels sign
- Jack Daniel’s No. 7 included for adults: a 0.5 ml pour plus a signature shot glass (18+)
- Real time in downtown Lynchburg for shopping, candy, and the Jack Daniel’s cake stop
- Miss Mary Bobo’s BBQ meal time built into the schedule, but lunch itself isn’t included
- Distillery tour and tasting costs can be extra, so confirm what you’re buying before you arrive
Price and Logistics: A Private Day, Not a Fully Ticketed Distillery Tour

At $175 per person for about 6 hours 45 minutes, you’re paying for a private format with planned stops and transportation, not for a do-everything pass. That distinction matters, because the itinerary includes time to shop at Jack Daniel’s-related stores and to spend time in town, while the actual distillery experiences (like tours or flights) may require additional booking and payment on your own.
One thing I’d watch closely is how the day is described versus what is actually included. Even though you’re in Lynchburg with a driver, some people have found that the smooth ride is the core value—and that you’ll still need to line up the distillery tour or any whiskey tasting separately once you’re on site. If you want a specific tasting format or want to avoid waiting, it’s smart to plan ahead and know what you’re paying for before the day starts.
On the plus side, the private vehicle setup helps a lot. Your ride is air-conditioned, and the pickup vehicle should show a Jack Daniels sign in the front window on the passenger side. The tour also runs only while the service is operating (their listed hours are 10:00 AM to 4:00 PM), so your timing needs to fit that window.
Pickup That Actually Helps: Finding Your Van and Starting Smooth

The pickup details are clear, and that reduces one of the biggest headaches with Lynchburg day trips: getting to the right place at the right time. Look for the vehicle with a Jack Daniels sign showing in the front window (passenger side). You’ll use a mobile ticket, and confirmation comes at booking.
Also note the day trip style. This is set up as a private activity, meaning it’s just your group rather than a shared shuttle with a bunch of strangers. That tends to make the schedule feel less chaotic and gives your driver more flexibility for drop-offs and timing.
One caution from how these days often work: if you’re sensitive to delays, build in a little buffer mindset. Even when the driver is excellent, arrival timing can affect how quickly you can get into any paid tasting or tour.
Stop 1: Downtown Lynchburg Winery (30 Minutes)

This first stop is a quick hit: about 30 minutes at a downtown Lynchburg-style winery. The emphasis here is on handcrafted wines made mostly by two local families or growers. The style you’re likely to see is country-friendly and sweet-leaning, including sweet to semi-sweet choices.
For me, this stop works well because it’s not trying to be a long seminar. You get a chance to taste and pick up something fun without burning half the day. If you know you like sweeter whites or dessert-leaning flavors, this is likely your kind of pause.
The only thing to keep in mind is cost. Wine tasting isn’t bundled into the main price. If you plan to taste more than a token amount, check what tastings cost per glass so you don’t get surprised later.
Stop 2: Lynchburg Distillery Time for Shopping (2 Hours)

Next comes a longer window—about two hours—to shop in Lynchburg. You’ll be taken past the Lynchburg distillery area and then dropped off for free time. The idea is straightforward: you’ll have time to browse the Jack Daniel’s retail shop and other local stores, including a handmade candy store.
This is where the day becomes really practical for people who want take-home items. You’ll also be able to mix and match your interests: souvenirs for family, a few candy souvenirs, and any other small purchases you want without feeling rushed.
One important consideration: this stop is about time on the ground for shopping, not necessarily about you being guaranteed an included distillery tour ticket. Some booking experiences have felt confusing because the day is branded as a distillery tour, but the time at the main attraction may still require additional entry and choices once you arrive. Before you go, I’d read your confirmation carefully and be ready to purchase any distillery entry or tastings you want.
Stop 3: Jack Daniel’s Lynchburg Hardware and General Store (1 Hour)

This stop is basically your souvenir candy aisle, but with whiskey branding. You’ll have about an hour at Jack Daniel’s Lynchburg Hardware and General Store, and it’s built for shoppers who want official gifts fast.
What you can expect to find:
- Jack Daniel’s gifts and logo items
- T-shirts, shot glasses, scarves, hats
- Souvenirs in the barrel style, including an authentic whiskey barrel you can purchase
If you like walking into one well-stocked place and finishing most of your shopping in an hour, this is a good stop. It’s also a smart place to grab gifts for people who don’t want a bottle but do want something themed and useful.
A small practical tip: if you’re trying to manage luggage, decide early if you’re buying heavy items like barrels or glassware. An hour can be enough, but you’ll want to avoid late-day impulse purchases that become transport problems.
Stop 4: Lynchburg Cake and Candy Company (30 Minutes)

This is the stop that tends to make the day feel more like a memory and less like a shopping errand. In about 30 minutes, you’ll get access to Lynchburg Cake and Candy Company, famous for Jack Daniel’s Whiskey Cake.
Here’s the story that makes it fun:
- The cake recipe is credited to Bunt Thomas in the early 1900s
- Her son, Billy, later experimented by flavoring it with Jack Daniel’s, giving it that distinctive spice
The menu details also make it easy to pick something to share:
- Jack Daniel’s Whiskey Cake
- Whiskey balls, made with milk chocolate flavoring
- Lynchburg Whiskey Praline Pecans coated in a candy mix
Even if you’re not a candy person, this stop is worth it because it’s an easy, tangible souvenir that isn’t just a shirt or a shot glass. If you want food gifts that feel local, this is where you get them.
Stop 5: Miss Mary Bobo’s Restaurant and the BBQ Comfort Factor (2 Hours)

Miss Mary Bobo’s Southern is located right in the heart of the downtown Lynchburg Square, and it’s owned by Jack Daniel’s Distillery. It’s where the day shifts from browsing to eating, and it’s a major reason this tour is attractive for people who want more than shopping.
You’ll have about two hours here. The style is classic Southern comfort food, with items like:
- Cream chicken casserole
- BBQ pork country ribs
- Mac and cheese
- Green beans and mashed potatoes
- Fried okra
- Peach cobbler
- Chocolate fudge cake
- Fried chicken
The meal is also described as all you can eat, which can make the value feel much better than a simple set lunch. Still, lunch itself is not included, so you’ll want to treat this as part of your day plan rather than a free meal.
One more practical note: because this is a scheduled stop, you don’t want to arrive too hungry or too full. If you’ve already snack-shopped candy earlier, keep some room. This restaurant is the kind of place where it’s easy to over-order in a good way.
The Included Jack Daniels Pour (0.5 ml) and What It Means for Your Day

For adults (18+), the tour includes alcoholic beverages: a 0.5 ml serving of Jack Daniel’s No. 7 plus a signature shot glass. That’s a thoughtful inclusion, because it gives you something brand-related even if you decide not to buy a separate tasting later.
That said, the day is still largely built around shopping and meal time, with tastings and certain admissions potentially costing extra. So if your main goal is whiskey tasting or a specific distillery flight, plan for additional spend.
Drivers and the Human Factor: Diane’s Name Comes Up
When people talk about this type of outing, the driver can make the difference between a smooth day and a frustrating one. In the details you provided, Diane is specifically named and praised for being fun, friendly, and especially thoughtful—down to helping with a birthday cake.
Even if you don’t get the same driver, the lesson is clear: ask questions at the start, especially about timing and where you need to line up for any paid distillery experiences. A good driver can help you avoid wasted time by pointing you to what’s next.
Accessibility and Comfort: What to Know Before You Show Up
This tour works for most travelers, and service animals are allowed. Wheelchair accessibility is more complicated: wheelchairs are not accessible in the high barley warehouse due to stairs. If you or someone in your group uses a wheelchair and you strongly want to experience any area with stairs, confirm your route plans with the provider ahead of time.
Also consider basic comfort for a day packed with short stops. You’ll be in and out of the car multiple times across nearly seven hours, so wear shoes you can walk in quickly.
Who This Tour Fits Best (And Who Should Skip It)
This is a strong fit if you want:
- A private, air-conditioned ride with planned stops
- Time for downtown shopping at Jack Daniel’s and Lynchburg-related stores
- Jack Daniel’s cake and a real Southern BBQ meal at Miss Mary Bobo’s
- A light tasting moment via the included 0.5 ml pour
It’s not the best fit if your top priority is:
- A fully included Jack Daniel’s distillery tour experience with paid entry and tastings handled for you
- A timeline that assumes you won’t pay extra on-site
- A bus-style coach experience, since the day can run more like a livery/vehicle drop-off setup than a big-group coach
Should You Book This Tour?
Book it if you like Lynchburg for what it actually offers on the ground: shops, candy, cake, and a BBQ lunch-style stop—plus the convenience of a private ride. The value is strongest when you’re happy to handle any distillery tour ticket or whiskey flight yourself and you’re comfortable treating the day as a mix of shopping and food.
Skip or renegotiate your expectations if you’re paying mainly for the distillery tour itself. In that case, confirm exactly what you’re getting for the price: whether distillery entry is included, what tastings cost, and how timing works so you don’t end up waiting on separate reservations.
If you want a simple checklist before you book, send your questions to the provider and ask:
- Is Jack Daniel’s distillery tour entry included in your booking price, or is it an on-site purchase?
- Are there specific tasting flight options you’re expected to book after arrival?
- What should you have ready on arrival with the mobile ticket?
FAQ
How long is the Jack Daniels Smooth Distillery Tours Shopping and Barbecue?
It runs about 6 hours 45 minutes.
What does the tour cost per person?
The price is $175.00 per person.
Is pickup offered, and how do I find the vehicle?
Pickup is offered. The vehicle will have a Jack Daniels sign on the front window on the passenger side.
What is included in the tour price?
Included items are private transportation, an air-conditioned vehicle, and alcoholic beverages for adults (18+): 0.5 ml of Jack Daniels No. 7 and a signature shot glass.
Is the Jack Daniel’s distillery tour ticket included?
The distillery time in the schedule is described as shopping and free time, and additional tasting starts at $6.95 per glass up to $9.95. The data you provided does not state that distillery tour entry is included in the $175 price, so you should plan for possible extra costs on-site.
Is lunch included at Miss Mary Bobo’s?
No. Miss Mary Bobo’s admission is not included, and lunch is listed as not included.
Are wine tastings included?
No. Wine tasting starts at $6.95 per glass to $9.95, meaning you should expect extra cost if you want to taste.
Is the tour wheelchair accessible?
Wheelchairs are not accessible in the high barley warehouse due to stairs. The tour is otherwise described as most travelers can participate.



